THE SUNDANCE FTW STORY
WHO WE ARE
With over 20 years in the Financial Services industry, SundanceFTW can truly call themselves experts. Since 1997, our team has been helping thousands of merchants save hundreds of millions of dollars in processing fees. Having managed over billions in processing for over a hundred, thousand merchants in the 20+ years’ experience in the Payment Processing industry, we have the expertise and depth of understanding that we put to work for our merchants.
All we need is a copy of a merchant statement and we will show you how much we can save your business in fees in less than 15 minutes
WHAT WE DO
SundanceFTW is a leading provider of payment technology services that delivers innovative solutions driven by customer needs. Our partnerships, technologies, and employee expertise enable us to provide a broad range of products and services that allow our customers to accept all payment types.
We are headquartered in Burleson, Texas, and are considered part of the Dallas/Fort Worth Metroplex. SundanceFTW operates in North America with clients, merchants, and partners serviced equally across a broad footprint spanning most of the United States.
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Unlike competitors in the market (namely independent sales organizations, banks, and resellers), the experienced SundanceFTW team’s creativity and desire to stand out among a crowded, low-margin industry created our vision to develop a product-set different from any other in the United States.
MEET THE TEAM
MICHAEL MOORE
President
Michael has over 15 years expertise strategically developing and executing all aspects of merchant portfolio exposure and growth. In addition to supporting small business merchants, Michael believes that people are a company’s most valuable resource and strongly emphasizes training and development. He considers himself to be a people’s person and professes to have never met a stranger. His vision behind the merchant serves company is simple: “If someone else can do it why can’t we?”
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Michael’s passion for God, family, and friends is what drives him to success; and feels he is the “American dream” coming to life. Michael feels very blessed to have started a company from scratch and see it continuously grow through his own investments to what it is today.
COLTE SMITH
Vice President of Sales
With more than 10 years of successful sales management and marketing experience, Colte brings a proactive and solutions-driven approach to SundanceFTW. His reputation within the industry is that of a leader who consistently drives exceptional company growth and productivity. While initiating increased revenue through client acquisition and consumer market share growth, he also oversees our Market Partnership program, which allows individuals to go into business for themselves.
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Colte is a music enthusiast and brings that passion and philosophy to SundaceFTW daily. His favorite band, The Beatles, had a philosophy not to concur the world, but concur one city at time beginning with their own. This is something he reminds the sales team often - growth is found in trusing the process. When he agreed to partner with Michael to start the company, he risked everything, believing in the process.
MELISSA SMITH
President of Operations
Melissa has been involved in the financial accounting field for over 10 years running her own photography company and is well-practiced in attending to people and clients. She has a strong knowledge of statement analysis for account profitability and potential savings. Melissa makes sure that the SundanceFTW processes are methodical, secure, and precise, so our merchants see results.
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Melissa has a great passion for art and loves to create. She sees art in everything she does - from being a dance mom, a wife, her relationship with God, and in her roles in the business. She is able to focus on detail as well as the overall picture, developing the ability to forsee end results. Its because of this passion and ability that SundanceFTW will have success.
ERIC CASTILLO
Web Marketing Director
Eric comes to SundanceFTW with 3 years of experience in merchant services, having served in various roles in the field. Eric is involved in both the hands-on-management and strategy creation of each social media campaign at SundanceFTW. He is vital in developing a stong online and social media presence.
Eric is a devoted family man and an accomplished musician and brings these qualities and standards to SundanceFTW every day. His passion for excellence and desiring to make people proud is what makes Eric a remarkable asset. He is the epitome of what the next generation is to merchant services.
WHAT'S NEXT?
